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posted by martyb on Tuesday September 27 2016, @02:03AM   Printer-friendly
from the bids-limited-to-140-chars dept.

Not content with Marvel and Lucasfilms, Walt Disney Co. is evaluating a possible bid for Twitter:

Speculation that Twitter will be sold has been gathering steam in recent months, including last week's news of Salesforce's interest, given the social-media company's slumping stock and difficulties in attracting new users and advertising revenue. Disney, the owner of ABC and ESPN, could obtain a new online outlet for entertainment, sports and news. Jack Dorsey, chief executive officer of Twitter, is on the board of Disney.

[...] "It's a video distribution play," said James Cakmak, an analyst at Monness Crespi Hardt & Co. "What Disney has to think about is what is its place in a post cord-cutting world. They are investing in technology for distribution -- and this would give them the platform to reach audiences around the world."

Disney Chairman and Chief Executive Officer Bob Iger has a reputation as a strategic thinker with an appetite for bold bets, such as the $7.4 billion acquisition of animation studio Pixar in 2006, just months after he became CEO. With Disney's largest business -- cable TV -- losing viewers and facing more competition from online video services, Iger has invested in technology-related media businesses, including the Hulu video streaming service, digital media company Vice and Major League Baseball's BAMTech, which provides the platform for online video services such as HBO Now. Twitter has also partnered with with BAMTech for its live streaming.


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  • (Score: 2) by Capt. Obvious on Tuesday September 27 2016, @05:15PM

    by Capt. Obvious (6089) on Tuesday September 27 2016, @05:15PM (#407020)

    I like Disney as a match. If you fire all the marketeers... Twitter could actually make a bit of money

    Disney would never fire all the marketeers for cost reasons. They may bring in better talent. Disney has the best marketeers in the world, and could really make Twitter valuable.

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