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Arthur T Knackerbracket has found the following story:

"Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud," says the press release, though the press release does not state whether Adobe plans to move its services away from Amazon Web Services where they are currently hosted.

This security FAQ [PDF] states that "Creative Cloud is hosted on Amazon Web Services (AWS), including Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3), in the United States, EU, and Asia Pacific."

The press statement does refer to the Azure intelligence services, including machine learning, which Adobe and its customers can use for analytics. Adobe's design products are widely used in the marketing industry, where analytics is key to improve targeting and customer engagement, so there is obvious synergy here.

On Microsoft's side, the company says it will make "Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition." Hmm. Adobe does not have a CRM solution, so this announcement is focused on building integration between Creative Cloud and Microsoft's Dynamics CRM. "The underlying data models will be extensible to enterprise customers, as well as third-party developers and partners," says Microsoft.

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