The financial services firm is rolling out biometric technologies that will allow European consumers to authenticate their identity without a password, but with a selfie, in order to provide customers with a more convenient method to sign in and a faster checkout process. Security firms view the development as another sign of the mainstream availability of biometric authentication, comparing it to the introduction of TouchID fingerprint authentication technology in the iPhone.
Javvad Malik, security advocate at enterprise security tools firm AlienVault, said that "selfie pay" is seemingly an attempt to bridge the gap between a fully authenticated method, such as chip and PIN – and unauthenticated payments methods such as contactless.
(Score: 2) by MostCynical on Wednesday October 05 2016, @10:54PM
one one hand, people who take "selfies" don't need any encouragement
on the other, MasterCard might now appeal to that sort of person.
Will this mean more selfie-taking Mastercard customers, and more people who don't like those sort of people boycotting Mastercard?
http://theoatmeal.com/comics/selfies [theoatmeal.com]
also, related: http://theoatmeal.com/comics/selfie_stick [theoatmeal.com]
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex