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Phoenix666 writes:

http://newatlas.com/zume-pizza-future-pizza-delivery-robots/45698/

At first glance, it looks like a solution to a particularly first-world problem: To eliminate the sogginess in pizzas caused by dwell time (i.e. the interim period it spends waiting to be delivered), startup Zume Pizza has launched a delivery truck equipped with 56 specially designed ovens to guarantee that their pies arrive at customers' doorsteps fresh out of the oven, literally.

Only in Silicon Valley, right?

But hang on. This isn't really about lukewarm pies. It's about disrupting a US$38 billion market that is currently dominated by big-box chains. In fact, the Big Four in the US – Domino's, Little Caesars, Papa John's and Pizza Hut – currently control around 40 percent of the market. And while there are many ways to go about doing this, founders Julia Collins and Alex Garden have chosen to focus on the food-delivery experience, and for good reason: the surge in mobile ordering and demand for food delivery. In fact, digital ordering is growing 300 percent faster than dine-in traffic. At Domino's alone, more than 50 percent of its US customers order via digital platforms. Collins, who has a restaurant background, believes that Zume's advantage lies in its ability to deliver on price, quality and speed.

Customer: Why are all the toppings piled on one side? Driver: Got cut off in traffic...

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