Former BMW designer Henrik Fisker announced plans Tuesday to relaunch his electric vehicle efforts three years after a bankruptcy with his venture that made high-priced cars popular with celebrities.
Fisker's effort aims to revive his rivalry with Tesla, promising a premium, all-electric successor to his 2012 Fisker Karma with "a patented battery that will deliver a significantly longer life and range than any battery currently on the market," a statement from the reconstituted company Fisker Inc. said.
The relaunch comes after a high-profile bankruptcy by Fisker Automotive, which received $192 million in US government loans and left $139 million of that unpaid.
[...] In addition, Fisker is developing a "mass-market, affordable electric vehicle that will retail for less than its competitors, but will feature a longer electric range," it added.
Now that the bigger car companies are getting into the electric vehicle (EV) market, has Fisker missed its window?
(Score: 4, Insightful) by andersjm on Friday October 07 2016, @03:31PM
If he truly has a patented super-battery, then he should be in the battery business, not the car business.
But I'm guessing that's not cool enough for him. He wants to be the guy making snazzy supercars. And so he'll fail again.