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Former BMW designer Henrik Fisker announced plans Tuesday to relaunch his electric vehicle efforts three years after a bankruptcy with his venture that made high-priced cars popular with celebrities.
Fisker's effort aims to revive his rivalry with Tesla, promising a premium, all-electric successor to his 2012 Fisker Karma with "a patented battery that will deliver a significantly longer life and range than any battery currently on the market," a statement from the reconstituted company Fisker Inc. said.
The relaunch comes after a high-profile bankruptcy by Fisker Automotive, which received $192 million in US government loans and left $139 million of that unpaid.
[...] In addition, Fisker is developing a "mass-market, affordable electric vehicle that will retail for less than its competitors, but will feature a longer electric range," it added.
Now that the bigger car companies are getting into the electric vehicle (EV) market, has Fisker missed its window?
(Score: 2, Insightful) by Anonymous Coward on Friday October 07 2016, @05:57PM
> Well, we all know why.
Because a shallow and cynical narrative is soothing like a warm blanket for the lazy-minded?
(Score: 3, Informative) by bob_super on Friday October 07 2016, @06:06PM
Because government is bad bad bad bad and cannot do anything right. Only the markets can do the VC job, get a positive return on investment, and only the markets can spur research and innovation. Nothing good ever comes out of the government oppressively expanding beyond its 18th-century definition.
Everyone working for the government (except for our brave soldiers) is also evil and wasteful and secretly plotting to change our perfect 18th-century-slavers' dream into a totalitarian state full of men dressed as little girls.