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posted by cmn32480 on Monday October 17 2016, @04:21PM   Printer-friendly
from the mr-right-or-mr-right-now dept.

Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.

The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.

Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
...
The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."

Can they displace eHarmony as the "seeking meaningful relationship" app?


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  • (Score: 2) by jdavidb on Monday October 17 2016, @05:12PM

    by jdavidb (5690) on Monday October 17 2016, @05:12PM (#415271) Homepage Journal
    The process of looking for a good relationship has always been really difficult, because you have to go through a lot of rejection to get to a success. You're almost always getting rejected, or rejecting the other person, both of which are rough to go through, until you finally get to the person you want. A lot of people simply give up along the way, when actually accelerating the process by dating more people is probably a good idea.
    --
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  • (Score: 0) by Anonymous Coward on Monday October 17 2016, @06:07PM

    by Anonymous Coward on Monday October 17 2016, @06:07PM (#415301)

    Sometimes the process is AFU though. My very first girlfriend (the one you never forget) calls me after 30 years telling me she never got married because I was the only one. What a bombshell that was.

    • (Score: 0) by Anonymous Coward on Monday October 17 2016, @06:33PM

      by Anonymous Coward on Monday October 17 2016, @06:33PM (#415309)

      > (the one you never forget)

      Not always a bombshell, more like a fizzle. She came back to town when a mutual friend died of a brain tumor (after about 30 years). While she didn't actually come out and say it, it was pretty clear that she's gay. Might explain why she cut our high school relationship off suddenly and with no explanation. Hurt like hell at the time, and the teenaged-me was depressed for months.

  • (Score: 3, Interesting) by Webweasel on Tuesday October 18 2016, @03:13PM

    by Webweasel (567) on Tuesday October 18 2016, @03:13PM (#415701) Homepage Journal

    Damn right.

    I became a single dad at 22.

    You'd think being a good father etc would draw them in right? Oh yeah, of course it does. Up until you ask them out.... Then they realise they would be taking on another women's child?

    So, they won't date you when they know you have a small child. So you keep it to yourself and try and go normal dating. Which is damn hard as its all baby sitters and set times and no freedom to stay out all weekend. I had one girl totally up for a one night stand, until I said I had to be up at 10am the next day to pick up my son.

    So, I pretty much gave up around 2006. I had dated a couple of girls, but it had not worked out and got my heart broken pretty bad by one of them and I tried hard not to break the others heart, but did. 2005 was a shit year.

    So I gave up, stopped looking. Been out of any long term relationship since 2002 and not touched a women since 2006.

    I can't stand the emotional roller-coaster that comes with it. The doubt and worry and pain that comes with it all is too much. That and some other issues happening around the time (ask me about UK gov child tax credits sometime) led me to be very depressed and on the verge of being suicidal. Never again. I devoted myself to my kids upbringing and stopped worrying about it. Spent my spare time wisely instead. Bought a broken car and swapped out the engine, Learnt to code, Created Priyom.org, Educated my kids, Fixed up my house. Learnt to be stable and content with very little social contact outside of work. Read a lot of sci-fi. Played a shit load of computer games.

    Do I miss it? The relationship? The sex?

    I don't know anymore. I was only in a long term relationship for about 2 years, but it was hell. Casual dating and fuck buddy's are not for me. I seem to be quite happy being single all the time.

    In fact I got the opposite. I wish I could flick a switch and turn my mating instinct off. I avoid talking to women I am attracted to so I don't enter the crush stage (or Limerence which frankly is actually painfull for me, feels like depression). I have to tell friends wives not to hug me. I have to explain to work colleagues who are happy in their relationships why I avoid them despite the fact we get on like a house on fire. Please don't talk to me, cause all I'm gonna do is think about you for a week again, then get all depressed. I met a nice girl on holiday this year. After meeting me she followed me around the hotel for the week, if I was there, she would appear. I tried hard not to fall for her, wouldn't take her details at the end of the holiday. That was February and I still think about her every day.

    Fuck I have some serious unresolved issues and now I have made myself depressed.

    Bollocks.

    --
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    • (Score: 2) by jdavidb on Tuesday October 18 2016, @03:33PM

      by jdavidb (5690) on Tuesday October 18 2016, @03:33PM (#415710) Homepage Journal

      The best advice I have seen for single people is to date several people, not to get too involved, and not to have sex. Have dates lined up as a fun time for your escape in life, but unless you find someone that you really want to spend the rest of your life with, just keep moving on rather than establishing exclusive relationships. (The guy I got this advice from says that before you hit 30 people you'll probably actually find someone for life.) If I were suddenly a single dad I would probably do that until my kids were grown. (You're right that most women don't really want to raise someone else's kids, and I seriously doubt very many women would be interested in raising my 8 kids.)

      As for "limerance," I don't think that's a stage, I think in a good relationship you fall in love for life and that bonding has fantastic benefits. Dr. Willard Harley has studied it scientifically and has a procedure for creating and maintaining it.

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