Stories
Slash Boxes
Comments

SoylentNews is people

posted by cmn32480 on Monday October 17 2016, @04:21PM   Printer-friendly
from the mr-right-or-mr-right-now dept.

Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.

The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.

Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
...
The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."

Can they displace eHarmony as the "seeking meaningful relationship" app?


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 0) by Anonymous Coward on Monday October 17 2016, @05:54PM

    by Anonymous Coward on Monday October 17 2016, @05:54PM (#415288)

    Or maybe you're able to value people as human beings (rather than objects) even when meeting them online.

    I know that sounds scary. But believe it or not... It is possible.

  • (Score: 2) by ikanreed on Monday October 17 2016, @09:15PM

    by ikanreed (3164) Subscriber Badge on Monday October 17 2016, @09:15PM (#415419) Journal

    Oh, no, I've met my current girlfriend online, and I like her quite a bit, and I'm really hoping things work out. It's just... flaky?