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Hinge's Redesign Bets That Millennials Are Looking for Deeper Relationships

posted by cmn32480 on Monday October 17 2016, @04:21PM   Printer-friendly
from the mr-right-or-mr-right-now dept.

Phoenix666 writes:

Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.

The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.

Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
...
The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."

Can they displace eHarmony as the "seeking meaningful relationship" app?

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  • (Score: 0) by Anonymous Coward on Monday October 17 2016, @10:00PM

    by Anonymous Coward on Monday October 17 2016, @10:00PM (#415439)

    Another "on paper WTF" was this single mom high school dropout who was fun to hang out with in general although she always made me nervous like I was worried she'd sneeze and another baby would pop out, I mean she's obviously fertile "oh F I held your hand you better not be pregnant".

    I got news for you. If you merely hold her hand and she soon afterwards turns out to be pregnant then you are not the only one she has been hanging out with. So sorry if this is a shocking revelation for you. Other than that, your comment was an interesting read.