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posted by cmn32480 on Monday October 17 2016, @04:21PM   Printer-friendly
from the mr-right-or-mr-right-now dept.

Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.

The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.

Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
...
The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."

Can they displace eHarmony as the "seeking meaningful relationship" app?


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  • (Score: 2) by Runaway1956 on Tuesday October 18 2016, @03:03AM

    by Runaway1956 (2926) Subscriber Badge on Tuesday October 18 2016, @03:03AM (#415517) Journal

    I've noticed that some women (I won't say "most", and certianly not all) get really chatty in a supermarket. I've never figured that out. You have described the defensiveness of women in general around strange men. But, in a grocery store, strange women feel free to offer advice, and to just chatter away. I've never figured that out. Does a creep (or potential creep) become respectable just because he can be seen shopping for mundane items? Crazy . . . .

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  • (Score: 0) by Anonymous Coward on Tuesday October 18 2016, @03:38AM

    by Anonymous Coward on Tuesday October 18 2016, @03:38AM (#415524)

    For some women, it's a natural desire to want to be helpful... a lot of guys can't cook and a lot of guys pretend that they don't know how to cook just so they can use that as a reason to talk to a woman they find attractive. Personally, I like cooking and don't mind offering tips, much in the same way that a computer guy might offer tips to someone browsing in an electronics store.

    Plus, I'm at the grocery store at least 4 times per week (I tend to stop on my way to/from work so I can have fresh ingredients - yes, I own a business and have a fridge there so my food won't spoil if I stop on my way into work). It's like home to me - I feel a little safer there than I do someplace I don't spend much time in, clerks know me and I know them, etc. Grocery stores also tend to be pretty well lit and populated, meaning others are watching what is going on and, hopefully, looking out for me. Also, I can always ask for an escort out to my car if I'm not feeling safe.

    Basically, we feel a little more protected from creeps because of the environment and a little more assured of our selves if cooking is one of our hobbies.