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Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.
The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.
Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
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The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."
Can they displace eHarmony as the "seeking meaningful relationship" app?
(Score: 0) by Anonymous Coward on Tuesday October 18 2016, @04:47AM
Realistically speaking, in modern western society, who calls the shots in romance? (No, I'm not counting rape as romance.)
Women do.
Women have the right of refusal, can change their minds whenever, and can initiate contact without it being a scandal the way it used to be.
Men get to be labeled "creepy" or "hopeless neckbeard" or "brainless jock" and get to suck it up, stacking up rejections like authors trying to get published.
Most divorces are initiated by women, and most complaints about the opposite sex in the media are by women, about men; like the women in NYC complaining about how they outnumber the men, or the women in San Francisco or Seattle complaining about brogrammer culture. (Go ahead and google this; there are quite a few articles that made the rounds on this topic.)
My advice to women: get serious. If you want a man, you can get a man. If you want a really good man (by whatever your favoured definition is), then you may have to look for a while. If you want Mister Perfect, you're an idiot doomed to disappointment because we're all human.
My advice to men: Relax. If women want you, women will find you. Become the kind of man women want; work hard to achieve things. Make money, be creative, be you. Even if all you can bring to the table is a huge set of handyman skills and a reasonable handyman's pay packet, lots of women would thrill to know you can solve everyday problems like that. If you can repair a leaky toilet, install laminate flooring, paint a room neatly, remove raccoons from an attic and change the oil on her van, you have things women want.