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Hinge's Redesign Bets That Millennials Are Looking for Deeper Relationships

posted by cmn32480 on Monday October 17 2016, @04:21PM   Printer-friendly
from the mr-right-or-mr-right-now dept.

Phoenix666 writes:

Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.

The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.

Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
...
The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."

Can they displace eHarmony as the "seeking meaningful relationship" app?

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  • (Score: 3, Interesting) by Aiwendil on Tuesday October 18 2016, @07:42AM

    by Aiwendil (531) on Tuesday October 18 2016, @07:42AM (#415582) Journal

    What I want would be a site that only reveals a nickname, general area (anywhere between county and country), rough lists of interests and have good forums and messaging system. And maube a verfication-system where other members can verify the person is real.

    That is it - no pictures, no videos, no likes. Just a place for pure conversation.

    I'm a male and quite frankly tired of women always asking for a picture, or to talk voice or insist on meeting in less than a month's worth of messaging/chatting. (Funnily enough - men don't ask. And that includes the trans-, bi-, homo-, and straight)

    The friends and partners I value the most are almost all people I got to know on IRC and FidoNet. But today pure text seems impossible.

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  • (Score: 0) by Anonymous Coward on Tuesday October 18 2016, @01:01PM

    by Anonymous Coward on Tuesday October 18 2016, @01:01PM (#415638)

    Well, you could start a journal entry here [ducking].

    • (Score: 2) by Aiwendil on Wednesday October 19 2016, @05:41AM

      by Aiwendil (531) on Wednesday October 19 2016, @05:41AM (#416029) Journal

      No need to take cover my fellow cynic - soylent is very close but not quite there (which is a good thing given its purpose).

      But it does point to the problem - today it is either "not quite there" or "overshot to the point of being unusable".