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posted by cmn32480 on Monday October 17 2016, @04:21PM   Printer-friendly
from the mr-right-or-mr-right-now dept.

Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.

The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.

Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
...
The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."

Can they displace eHarmony as the "seeking meaningful relationship" app?


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  • (Score: 2) by Nuke on Tuesday October 18 2016, @12:41PM

    by Nuke (3162) on Tuesday October 18 2016, @12:41PM (#415633)

    I don't have the patience to wade through thousands of profiles, .... I won't invest the time required just to go out for coffee to see if we even get along. So many people are looking for the perfect match, and things that should be minor become deal breakers, and I am guilty of such as well.

    The paragraph missing from your post is what do you do then? Live as a monk?

    Matching up personal stats does not guarantee happiness

    Who said it does? Or perhaps personal stats should be matched up but not in the way you might assume. I am by nature bookish, cautious, methodical, unsociable, intellectual etc. I do not want a girl who is the same as me, and in Internet dating I would not confine my searches for such. Is that what you mean? In fact I am always more hopeful about bubbly working-class girls who in turn are often happy to have someone more steady and "reliable". Nevetheless I am prepared to try a meeting with any one provided that are not taller than 5'6" or excessively thin or fat.

    As someone else said here, Internet dating (and older equivalents) is just a tool to meet people. After you have met it no longer matters how you have met. You don't go ahead and marry someone because "your personal stats" match (whatever that means), or you are a fool if you do - and you don't have to have met on the internet to make that mistake..

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