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Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.
The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.
Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
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The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."
Can they displace eHarmony as the "seeking meaningful relationship" app?
(Score: 2) by Runaway1956 on Tuesday October 18 2016, @01:27PM
ROFLMAO - you must bear in mind that I was a sailor. It was commonly accepted amongst us, that if you walked up and said something outrageous to random women, you might get slapped a dozen times, snubbed two dozen times, whatever else. You might get slapped thirty times - but number 31 thinks you're witty, funny, really good looking, or whatever.
That old adage, "Nothing ventured, nothing gained." That, and "Fortune favors the bold." I met some very interesting women by being outrageous. I even managed to keep one of them for awhile. 28th anniversary coming up soon. You'd think that after the first couple years, she would have got tired and left, wouldn't you?