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Hinge has "swiped left" on a culture of dating apps that they say fail to foster meaningful connections. Instead, they're doubling down on efforts to help their users find genuine relationships.
The company, once a peer of Tinder, OkCupid, and Happn, has been pursuing a new look for the past nine months. Following user surveys and various pilots, the new service launched Tuesday, introducing a "story" interface Hinge says sparks five times more conversations than in the past.
Some Millennials – the target market of the proliferation of dating apps – say they aren't actually looking for relationships, but there may be many more who are. Hinge hopes to appeal to that demographic, and possibly even change the conversation about dating apps.
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The company's reincarnation was spurred by a 2015 Vanity Fair story that came down hard on dating apps, saying they encourage a culture that has destroyed romance, dating, and relationships. The article prompted Mr. McLeod to reflect that, "When I started Hinge as the first social-media-integrated dating service in 2011, this was certainly not the world I imagined."
Can they displace eHarmony as the "seeking meaningful relationship" app?
(Score: 2) by jdavidb on Tuesday October 18 2016, @03:33PM
The best advice I have seen for single people is to date several people, not to get too involved, and not to have sex. Have dates lined up as a fun time for your escape in life, but unless you find someone that you really want to spend the rest of your life with, just keep moving on rather than establishing exclusive relationships. (The guy I got this advice from says that before you hit 30 people you'll probably actually find someone for life.) If I were suddenly a single dad I would probably do that until my kids were grown. (You're right that most women don't really want to raise someone else's kids, and I seriously doubt very many women would be interested in raising my 8 kids.)
As for "limerance," I don't think that's a stage, I think in a good relationship you fall in love for life and that bonding has fantastic benefits. Dr. Willard Harley has studied it scientifically and has a procedure for creating and maintaining it.
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