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posted by cmn32480 on Thursday October 20 2016, @02:18PM   Printer-friendly
from the should-really-be-in-space-or-undersea dept.

When Apple finishes its new $5 billion headquarters in Cupertino, California, the technorati will ooh and ahh over its otherworldly architecture, patting themselves on the back for yet another example of "innovation." Countless employees, tech bloggers, and design fanatics are already lauding the "futuristic" building and its many "groundbreaking" features. But few are aware that Apple's monumental project is already outdated, mimicking a half-century of stagnant suburban corporate campuses that isolated themselves—by design—from the communities their products were supposed to impact.

In the 1940s and '50s, when American corporations first flirted with a move to the 'burbs, CEOs realized that horizontal architecture immersed in a park-like buffer lent big business a sheen of wholesome goodness. The exodus was triggered, in part, by inroads the labor movement was making among blue-collar employees in cities. At the same time, the increasing diversity of urban populations meant it was getting harder and harder to maintain an all-white workforce. One by one, major companies headed out of town for greener pastures, luring desired employees into their gilded cages with the types of office perks familiar to any Googler.

Rockstar coders don't do suburbs?


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  • (Score: 2) by el_oscuro on Thursday October 20 2016, @10:40PM

    by el_oscuro (1711) on Thursday October 20 2016, @10:40PM (#416968)

    How did you get that past the lameness filter? I have never been able to do any ascii art and all of those spaces should trigger it.

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  • (Score: 0) by Anonymous Coward on Friday October 21 2016, @09:39AM

    by Anonymous Coward on Friday October 21 2016, @09:39AM (#417172)

    Well, I just pasted it in (I used an editor to create it since the input box here has a proportional font), previewed (several times, actually, because of edits in the surrounding text) and submitted. No filter error to work around.

    Actually my surprise was that the first line was immediately correct; my experience with ecode tags is that leading spaces from the first line usually get eaten; I was prepared to play tricks for that one, but it turned out unnecessary.