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Google has decided that your privacy is no longer their "number one priority" and reversed their long-standing policy towards anonymous online ad tracking and user names; the Google DoubleClick advertising database will now be combined with all other information Google has on users, such as from Gmail and all other accounts and logins.
excerpt of the new policy:
We may combine personal information from one service with information, including personal information, from other Google services -- for example to make it easier to share things with people you know. [...] Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google's services and the ads delivered by Google. [...]
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article source:
https://www.propublica.org/article/google-has-quietly-dropped-ban-on-personally-identifiable-web-tracking
(Score: 0) by Anonymous Coward on Saturday October 22 2016, @09:53PM
They have had this setting for a long time. All they did was change the default setting from "not very private" to "even less private". Existing accounts were unchanged. The change to the privacy policy just makes this possible, since it used to specify that it had to be opt-in and now it just allows you to change the setting.
I suspect, but am not sure, that certain customization activities (like setting news preferences) will also turn this setting on, even if your account predates the new policy.
While many people creating new accounts will not change the default, if you actually care, the option is still there.