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posted by janrinok on Tuesday November 01 2016, @03:53AM   Printer-friendly
from the I'll-drink-to-that dept.

As big as I am on privacy, I'm inclined to agree with the fine folks over at [H]ard|Ocp:

Who would give up info like their name, age, sex to a beer company for discounts and promotions on beer? Hmmmm, now that I think about it, that's a tough one. Privacy....or....free beer?

Or if, like me, you despise getting your news in video form, techinasia has a story on it as well but in text format:

Enter Glassify. The Tel Aviv-based startup is building 'smart glasses' which pair with an app on your smartphone to offer users incentivized promotions and discounts.

How it works is fairly straightforward. Consumers order their drinks at the bar and are prompted to scan the glasses over their phones when served. The glasses have an NFC chip embedded at the bottom and work with any QR scanner. There's no need to have the Glassify app pre-installed – it'll prompt you to download it when you scan a compatible glass for the first time.

"There's always an incentive for users to scan their glass," explains Ben Biron, CEO of Glassify. "This could be things like a free drink, chaser, or a food combo."

This really shouldn't be that hard of a call but free is my favorite kind of beer.


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  • (Score: 1) by anubi on Tuesday November 01 2016, @05:18AM

    by anubi (2828) on Tuesday November 01 2016, @05:18AM (#421138) Journal

    My guess is you will never know about the data you provided until something happens, and you suddenly hear the words "not covered" after you have been paying years of premiums for the "peace of mind" thinking you were "covered".

    There will be some other application you checked somewhere saying you did not drink, and here is proof you did. Grounds for denying coverage.

    Kinda like those "Guaranteed Acceptance" senior life plans where some corporation will guarantee that they will accept your monthly premium contingent on your answering "just three simple questions", any of which if they can find any way to shoot a hole in, they can deny you the coverage you thought you were paying for.

    --
    "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]