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posted by janrinok on Tuesday November 01 2016, @03:53AM   Printer-friendly
from the I'll-drink-to-that dept.

As big as I am on privacy, I'm inclined to agree with the fine folks over at [H]ard|Ocp:

Who would give up info like their name, age, sex to a beer company for discounts and promotions on beer? Hmmmm, now that I think about it, that's a tough one. Privacy....or....free beer?

Or if, like me, you despise getting your news in video form, techinasia has a story on it as well but in text format:

Enter Glassify. The Tel Aviv-based startup is building 'smart glasses' which pair with an app on your smartphone to offer users incentivized promotions and discounts.

How it works is fairly straightforward. Consumers order their drinks at the bar and are prompted to scan the glasses over their phones when served. The glasses have an NFC chip embedded at the bottom and work with any QR scanner. There's no need to have the Glassify app pre-installed – it'll prompt you to download it when you scan a compatible glass for the first time.

"There's always an incentive for users to scan their glass," explains Ben Biron, CEO of Glassify. "This could be things like a free drink, chaser, or a food combo."

This really shouldn't be that hard of a call but free is my favorite kind of beer.


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  • (Score: 3, Insightful) by FatPhil on Tuesday November 01 2016, @08:46AM

    by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Tuesday November 01 2016, @08:46AM (#421172) Homepage
    The only information I'd want to share is probably "I don't consume the kind of beer companies like you make". So those freebies I'm being offered in return are probably worth nothing to me.

    "Cheaper = better" is just as much a fallacy as "more expensive = better".

    Sometimes the latter can be true, the correlation between price and palateability, or even edibility, in sausages is pretty much 100% here. Pretty much the only time the former will be true is when the product in question is basically worthless. Why are you even considering buying such products?
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  • (Score: 1, Informative) by Anonymous Coward on Tuesday November 01 2016, @01:49PM

    by Anonymous Coward on Tuesday November 01 2016, @01:49PM (#421244)

    The correlation with beer is pretty solid from the standpoint that alcohol percentage is proportional to the amount of raw material used to make the beer. The 5% BMC beer used at least 50% less malt than that 7.5% craft beer, and even less when you factor in economies of scale. Plus, that craft beer uses more specialty malts that don't contribute much to the alcohol percentage as well. A lot of people don't appreciate that Bud et al. beers are half the price of craft beers, not because craft beers are snooty or trendy, but they simply cost a lot less to make per unit serving.

    • (Score: 2) by AthanasiusKircher on Tuesday November 01 2016, @04:16PM

      by AthanasiusKircher (5291) on Tuesday November 01 2016, @04:16PM (#421291) Journal

      Not all craft beers have high alcohol content -- alcohol content depends a lot on style, as well as what the brewer is going for in terms of "balance."

      So that part of the argument doesn't always apply. But it is true that craft beers often cost more to make due to unusual ingredients, sometimes less common or more complex brewing method, and less "economy of scale" compared to Bud.

      • (Score: 2) by FatPhil on Wednesday November 02 2016, @11:56AM

        by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Wednesday November 02 2016, @11:56AM (#421603) Homepage
        In this part of the world, there's also a higher markup on the craft beers. I'd be surprised if it wasn't the same elsewhere, as bulk stuff is commmodity stuff.
        I'd say craft costs 2 times the amount to produce, but costs 4 times on the shelves.
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    • (Score: 2) by FatPhil on Wednesday November 02 2016, @09:10AM

      by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Wednesday November 02 2016, @09:10AM (#421543) Homepage
      You can't prove that A (quality) is correlated to B (price) by explaining the correlation to C (alcohol). Alcohol has nothing to do with anything - most Cantillons are exactly the same 5% as BMC. Why did you even introducce that. In particular given that you then go on to deflate your own prior argument a couple of sentences later?!?

      And when the big brands bring out overpriced gold-plated specials, do you genuinely believe that they're better than Stone or whomever? Is Sapporo Space Barley better then unfiltered Urquell from the wood? Is Carlsberg's Jacobsen Vintage better than Thornbridge St. Petersburg? Pabst Blue Ribbon 1844 better than Schlenkerla's Eichbock? No, no, no, no, no - more expensive did nothing for the quality of the beer. "More expensive" = "better" *is* a fallacy.

      (Oh, and did you know that barley is so cheap for the big buyers (the BMCs), that some of the adjuncts can actually be more expensive (heard via a very reliable source who consults for one of those huge brands, but of course is bound not to blab (he was getting a little lubricated at the time)).)

      I don't disagree that there's a correlation such that many of the better beers by necessity are more expensive (not just malts, but hops, adjuncts, and even storage are more expensive), but a one-way implication has no reason to work in reverse.
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