SoylentNews

The Mighty Buzzard writes:

As big as I am on privacy, I'm inclined to agree with the fine folks over at [H]ard|Ocp:

Who would give up info like their name, age, sex to a beer company for discounts and promotions on beer? Hmmmm, now that I think about it, that's a tough one. Privacy....or....free beer?

Or if, like me, you despise getting your news in video form, techinasia has a story on it as well but in text format:

Enter Glassify. The Tel Aviv-based startup is building 'smart glasses' which pair with an app on your smartphone to offer users incentivized promotions and discounts.

How it works is fairly straightforward. Consumers order their drinks at the bar and are prompted to scan the glasses over their phones when served. The glasses have an NFC chip embedded at the bottom and work with any QR scanner. There's no need to have the Glassify app pre-installed – it'll prompt you to download it when you scan a compatible glass for the first time.

"There's always an incentive for users to scan their glass," explains Ben Biron, CEO of Glassify. "This could be things like a free drink, chaser, or a food combo."

This really shouldn't be that hard of a call but free is my favorite kind of beer.

Original Submission