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posted by martyb on Thursday November 03 2016, @03:58AM   Printer-friendly
from the Helen-Reddy-has-a-song-for-you dept.

Overconfident security execs may be putting their organisations at greater risk, according to new research.

A report by services firm Accenture has revealed that of the 2,000 enterprise security practitioners – representing companies with annual revenues of more than $1bn – three in four were confident in their ability to stop all crooks getting into their systems.

Titled Building Confidence: Facing the Cybersecurity Conundrum (PDF), the report revealed that more than half of security executives admit it can take months to detect sophisticated breaches, and a third of those successful breaches are never discovered at all.

[...] The French spend 9.4 per cent of their total IT budget on security, ahead of the 8.2 per cent global average, while the Australians tend to scrimp by with a mere 7.6 per cent on security, pipped by the Americans at 8 per cent – though ironically it is French, American and Australian companies who are the least confident in their ability to monitor for a breach.

http://www.theregister.co.uk/2016/11/02/survey_finds_75_of_security_execs_believe_they_are_invicible/
[Related Video]: GoldenEye: Boris - I Am Invincible!


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  • (Score: 1, Interesting) by Anonymous Coward on Thursday November 03 2016, @05:06AM

    by Anonymous Coward on Thursday November 03 2016, @05:06AM (#421930)

    Reminds me of people who think that they are immune to advertising because they are too smart to be tricked.

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  • (Score: 0) by Anonymous Coward on Thursday November 03 2016, @05:23AM

    by Anonymous Coward on Thursday November 03 2016, @05:23AM (#421935)

    I am immune to advertising. I am immune to fashion. I am immune to trends.

    I can't find friends. I can't find work. I can't find love.

    I don't talk to people, and people don't talk to me.

    I am Lonely Man and I AM INVINCIBLE.

    • (Score: 0, Funny) by Anonymous Coward on Thursday November 03 2016, @06:37AM

      by Anonymous Coward on Thursday November 03 2016, @06:37AM (#421951)

      And yeah the kook factor tends to put off all those categories of people.

      On the bright side I got 35 years of hiding in a basement before I'm getting kicked out! :)

    • (Score: 1, Touché) by Anonymous Coward on Thursday November 03 2016, @06:42AM

      by Anonymous Coward on Thursday November 03 2016, @06:42AM (#421954)

      Help! I've fallen and I can't get up!

  • (Score: 0) by Anonymous Coward on Thursday November 03 2016, @05:24AM

    by Anonymous Coward on Thursday November 03 2016, @05:24AM (#421937)

    I am not immune. That is why I block the hell out of it.

    Funny enough *IF* you can get through all of my blocking I usually actually pay more attention. It is an oddity that I fixate on.

    What I have found though is now I have an extremely low tolerance for most of it. Yet it is more effective. SO more blocking it is :)

  • (Score: 3, Interesting) by maxwell demon on Thursday November 03 2016, @08:43AM

    by maxwell demon (1608) on Thursday November 03 2016, @08:43AM (#421972) Journal

    Well, I guess it depends on your definition of "immune to advertising". Of course if you thing advertising doesn't affect your decisions at all, you're wrong. But there are two different ways advertisements can affect you:

    • Get you to buy things that you wouldn't have bought otherwise. I think I'm pretty immune against that.
    • When you decide to buy a product anyway, get you decide to buy one product in favour of another. That's where advertisements may indeed affect me.

    Also note that some people call all sorts of marketing "advertising". I'm fore using proper names for concepts. Marketing is marketing, and advertising is a small part of it. Marketing is quite pervasive, and it's impossible to not be affected by it. Ads can be to a large part (but not completely) avoided.

    --
    The Tao of math: The numbers you can count are not the real numbers.
    • (Score: 5, Interesting) by Phoenix666 on Thursday November 03 2016, @10:00AM

      by Phoenix666 (552) on Thursday November 03 2016, @10:00AM (#421986) Journal

      When I worked in advertising, on the digital side, I ran a little experiment with myself. Normally I loathe advertising and mock every ad I see, because I'm contrarian that way, by nature. But I supposed, "Maybe I'm wrong. Maybe I'm just a malcontent, misanthrope whose contrarian views are the problem. Maybe the answer is to move with the herd. Perhaps that way lies true happiness." So I tried everything we ran campaigns on (I was the digital guy for the agency so I worked with every brand from DeBeers to Johnson & Johnson), that "surprising splash" gum that came out a decade ago, those shower soothers that release menthol vapors when they dissolve. And at the same time I was sampling the product, I was watching the results data for the campaigns closely (as the digital guy we had much more detailed response metrics than the TV, Print, or Out-of-Home guys).

      I concluded that for the most part, advertising is treading water. When an MBA takes over as a new brand manager at some company, they want to show some kind delta in the sales. They'll change the color of the packaging, add mint flavor to the medicine, or some other window dressing, and they run an ad campaign based on that. That might surprise a lot of people, but that's the bulk of all advertising. (It's also why packaging designers command such big money, but that's a tangent). I also saw how small the customer base for most brands is. Even big brands, brands you'd recognize, like Listerine or Absolut vodka, have sales figures in the tens of thousands, not the millions. The revenues on those brands is in the millions, not the tens of millions--that's not a lot of money if you're paying MBA salaries. So if they get any kind of small number of people to try something new, the brand managers declare victory and jockey to get promoted to bigger brands in the company. Nearly all the time the sales numbers regress to the mean, but by then the ad guys at the agency and the brand managers at the companies have moved on.

      Once or twice in a generation you have a marketing-led change in a market, like Geico's ad campaigns with the cavemen, or Apple's success with iPods/Pads/Phones, but they are by far the exception to the rule.

      --
      Washington DC delenda est.
      • (Score: 2) by Sarasani on Thursday November 03 2016, @12:47PM

        by Sarasani (3283) on Thursday November 03 2016, @12:47PM (#422010)

        Obligatory watching for anyone interested in the concept of advertising: Lee Camp's "Advertisements are assholes [youtube.com]"

        Gotta love the bonus side effects: "more manageable, shiny with extra bounce." I'll have me some of that! But yes, anxiety; explains most of the redundant (pleonasm?) advertising we've been bombarded with for decades.

    • (Score: 4, Interesting) by TheRaven on Thursday November 03 2016, @10:31AM

      by TheRaven (270) on Thursday November 03 2016, @10:31AM (#421995) Journal
      For the second one, whenever you are about to buy a product, think about the options. If one seems more attractive but you can't think why, it's probably because of advertising. Pick another one. If you can remember the advert for one brand, pick another one. Enough people do this and companies will start to see advertising correlate with a decline in sales.
      --
      sudo mod me up
      • (Score: 2) by Wootery on Friday November 04 2016, @01:39PM

        by Wootery (2341) on Friday November 04 2016, @01:39PM (#422468)

        Not all advertising is evil. It can provide a valuable service making (potential) customers aware of something that could benefit them.

    • (Score: 0) by Anonymous Coward on Thursday November 03 2016, @02:49PM

      by Anonymous Coward on Thursday November 03 2016, @02:49PM (#422055)

      When you decide to buy a product anyway, get you decide to buy one product in favour of another. That's where advertisements may indeed affect me.

      Or when you decide to make your purchase at one place versus another. We've all heard the "Target knows you are pregnant" story. But there is also Amazon Prime which is all about keeping Amazon at the top of your list of merchants. Or a sams club membership. Or a supermarket loyalty card. Or even just the way products are arranged in the store to stoke impulse purchases as you walk to what you really intended to buy.

      Its pernicious.

      • (Score: 2) by maxwell demon on Thursday November 03 2016, @09:57PM

        by maxwell demon (1608) on Thursday November 03 2016, @09:57PM (#422269) Journal

        But there is also Amazon Prime which is all about keeping Amazon at the top of your list of merchants. Or a sams club membership. Or a supermarket loyalty card. Or even just the way products are arranged in the store to stoke impulse purchases as you walk to what you really intended to buy.

        That's marketing, not advertisement.

        --
        The Tao of math: The numbers you can count are not the real numbers.