Quartz reports
For more than a year, Adidas has been teasing the release of a shoe made almost entirely from discarded plastic, fished out of the oceans. It revealed its first prototype of the sustainable sneaker, created in collaboration with environmental organization Parley for the Oceans, in June 2015. Finally, in mid-November, the first mass-produced quantity--7,000 pairs, to be exact--will go on sale and, according to Adidas, that's just the start.
"We will make one million pairs of shoes using Parley Ocean Plastic in 2017--and our ultimate ambition is to eliminate virgin plastic from our supply chain", Eric Liedtke, an Adidas executive board member responsible for global brands, said in a Nov. 4 statement.[1]
The initial batch of sneakers, called the UltraBoost Uncaged Parley, will be made of 95% plastic debris, such as bottles and packaging, that has been reprocessed into a new textile. Parley captured the litter in the coastal areas of the Maldives. The remaining 5% of the sneaker is recycled polyester, and the laces, heel lining, and other parts are made of recycled materials as well. The sneakers also feature Adidas' popular Boost sole.
[...] The companies also created jerseys from the reclaimed plastic for soccer clubs Bayern Munich and Real Madrid.
[1] All content is behind scripts.
(Score: 2) by Uncle_Al on Thursday November 10 2016, @04:19PM
next up, flip-flops out of US Army tires from the Vietnamese War
(Score: 0) by Anonymous Coward on Thursday November 10 2016, @08:21PM
You're right. I smell Communism all over this. Banning to commence on Day 1.