Stories
Slash Boxes
Comments

SoylentNews is people

posted by martyb on Thursday November 10 2016, @03:24PM   Printer-friendly
from the turning-a-problem-into-a-resource dept.

Quartz reports

For more than a year, Adidas has been teasing the release of a shoe made almost entirely from discarded plastic, fished out of the oceans. It revealed its first prototype of the sustainable sneaker, created in collaboration with environmental organization Parley for the Oceans, in June 2015. Finally, in mid-November, the first mass-produced quantity--7,000 pairs, to be exact--will go on sale and, according to Adidas, that's just the start.

"We will make one million pairs of shoes using Parley Ocean Plastic in 2017--and our ultimate ambition is to eliminate virgin plastic from our supply chain", Eric Liedtke, an Adidas executive board member responsible for global brands, said in a Nov. 4 statement.[1]

The initial batch of sneakers, called the UltraBoost Uncaged Parley, will be made of 95% plastic debris, such as bottles and packaging, that has been reprocessed into a new textile. Parley captured the litter in the coastal areas of the Maldives. The remaining 5% of the sneaker is recycled polyester, and the laces, heel lining, and other parts are made of recycled materials as well. The sneakers also feature Adidas' popular Boost sole.

[...] The companies also created jerseys from the reclaimed plastic for soccer clubs Bayern Munich and Real Madrid.

[1] All content is behind scripts.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 0) by Anonymous Coward on Thursday November 10 2016, @05:16PM

    by Anonymous Coward on Thursday November 10 2016, @05:16PM (#425195)

    I have noscript set to block everything and the original page loads well enough to read it without problem.
    But I also have requestpolicy blocking all 3rd-party content too, so its probably some css or other crap from a CDN that is making the page unreadable for the submitter.