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posted by martyb on Thursday November 10 2016, @03:24PM   Printer-friendly
from the turning-a-problem-into-a-resource dept.

Quartz reports

For more than a year, Adidas has been teasing the release of a shoe made almost entirely from discarded plastic, fished out of the oceans. It revealed its first prototype of the sustainable sneaker, created in collaboration with environmental organization Parley for the Oceans, in June 2015. Finally, in mid-November, the first mass-produced quantity--7,000 pairs, to be exact--will go on sale and, according to Adidas, that's just the start.

"We will make one million pairs of shoes using Parley Ocean Plastic in 2017--and our ultimate ambition is to eliminate virgin plastic from our supply chain", Eric Liedtke, an Adidas executive board member responsible for global brands, said in a Nov. 4 statement.[1]

The initial batch of sneakers, called the UltraBoost Uncaged Parley, will be made of 95% plastic debris, such as bottles and packaging, that has been reprocessed into a new textile. Parley captured the litter in the coastal areas of the Maldives. The remaining 5% of the sneaker is recycled polyester, and the laces, heel lining, and other parts are made of recycled materials as well. The sneakers also feature Adidas' popular Boost sole.

[...] The companies also created jerseys from the reclaimed plastic for soccer clubs Bayern Munich and Real Madrid.

[1] All content is behind scripts.


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  • (Score: 2) by Megahard on Friday November 11 2016, @01:59AM

    by Megahard (4782) on Friday November 11 2016, @01:59AM (#425521)

    Makes sense, I keep hearing warnings when close to the ocean to watch out for sneaker waves.

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