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In a full-page ad taken out in major US newspapers on Monday, tech manufacturer Samsung has offered an apology for the Galaxy Note 7 smartphone, which was fitted with a faulty battery, leading to an unprecedented number of the devices exploding. In September of this year, Samsung issued a full recall; now it's promising to fully investigate the phone, Korea Herald reports.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," the ad reads."A careful Note 7 investigation is underway and the findings will be shared when the process is complete...We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers."
Is it too late? The devices have been exploding for months.
(Score: 2, Insightful) by Anonymous Coward on Thursday November 10 2016, @07:02PM
But making this apology publicly is culturally a huge deal for a Korean company. Americans might not get it, but if they are making an apology like this, unlike many american companies, were they to do similiar, it probably has significance (assuming they haven't been too americanized culturally yet, which seems to be an issue judging by some of the other manufacturing failures that have been discussed recently in other countries.)
(Score: 0) by Anonymous Coward on Thursday November 10 2016, @07:35PM
Shouldn't marketing be making such moves based on the culture of customers (reading US newspapers) instead of local customs?
That would imply that either marketing was overridden by top management, or that marketing didn't do their research.
Or maybe apologies work. Just because Apple is successful and Apple is flippant about their flubs does not mean being flippant is the way to compete. Apple's success and their flippant attitude may not be related. Many succeed despite key flaws: look at the new prez, for example.
(Score: 2) by frojack on Thursday November 10 2016, @07:41PM
Nonsense.
The ads appeared in the Washington Post, the New York Times and the Wall Street Journal.
This has nothing to do with Face, and everything to do with Ass.
Face would be done world wide. Ass is strictly local. There may be other countries where they were also taken from the market, perhaps ordered by governments and with telco's shutting off service to the phone.
But Samsung knows that US authorities are already on the the case and investigations are underway, and Samsung is hoping to avoid punishment by pulling a "Volkswaggon" pre-investigation apology.
No, you are mistaken. I've always had this sig.