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In a full-page ad taken out in major US newspapers on Monday, tech manufacturer Samsung has offered an apology for the Galaxy Note 7 smartphone, which was fitted with a faulty battery, leading to an unprecedented number of the devices exploding. In September of this year, Samsung issued a full recall; now it's promising to fully investigate the phone, Korea Herald reports.
"An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry," the ad reads."A careful Note 7 investigation is underway and the findings will be shared when the process is complete...We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers."
Is it too late? The devices have been exploding for months.
(Score: 0) by Anonymous Coward on Thursday November 10 2016, @07:35PM
Shouldn't marketing be making such moves based on the culture of customers (reading US newspapers) instead of local customs?
That would imply that either marketing was overridden by top management, or that marketing didn't do their research.
Or maybe apologies work. Just because Apple is successful and Apple is flippant about their flubs does not mean being flippant is the way to compete. Apple's success and their flippant attitude may not be related. Many succeed despite key flaws: look at the new prez, for example.