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posted by cmn32480 on Sunday November 13 2016, @12:51AM   Printer-friendly
from the hello-moto dept.

Campaign Asia reports that gadget maker Lenovo will stop marketing smartphones with its own brand name and adopt the Moto label from here on out.

The company acquired Motorola from Google for $2.91 billion in 2014. It previously announced plans to phase out the 'Motorola' name for handsets at the beginning of this year; the new change comes along with a shake-up of the company's leadership.

It'll be interesting to see how this plays out for the Moto brand. As Android Police noted, there's a risk of diluting the sensible nomenclature that Moto currently uses to differentiate its high-end, mid-range and budget phones; Lenovo makes a wide variety of handsets, including the first one to feature Google's Project Tango AR tech.


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  • (Score: 0) by Anonymous Coward on Sunday November 13 2016, @09:06PM

    by Anonymous Coward on Sunday November 13 2016, @09:06PM (#426347)

    Loved my thinkpad... so so for my first lenovo... second lenovo needed to be replaced after two years.