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Facebook Inc. said it has uncovered several more flawed measurements related to how consumers interact with content, raising more questions about the metrics marketers lean on to decide whether to buy ads on the social media network.
The company publicly disclosed on Wednesday that a comprehensive internal metrics audit found that discrepancies, or "bugs," led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers' posts, the number of full video views and time spent with publishers' Instant Articles.
None of the metrics in question affect Facebook's billing, said Mark Rabkin, vice president of Facebook's core ads team.
[...] As part of its effort to assuage advertiser concerns about the soundness of its metrics, Facebook will provide viewability data from third-party metrics companies such as Moat and Integral Ad Science for display ad campaigns. Previously, this data was limited to video campaigns.
"We are doubling down on our efforts at third-party verification," said Carolyn Everson, Facebook's vice president of global marketing solutions.
Are Soylentils gratified that Facebook continues to be highly responsive to its customers? Is there a Facebook ad buy in your future? Or just an additional face-palm? Regardless of the issues, the product does seem to be selling like hotcakes.
(Score: 0) by Anonymous Coward on Thursday November 17 2016, @10:36AM
You are the Product.
(Score: 2) by bob_super on Thursday November 17 2016, @06:32PM
Been over this already. You're the consumer.
Your private life is the product. The customer is anyone who has money to buy your info.
(Score: 2) by black6host on Friday November 18 2016, @12:10AM
As of today, I'm not required to be a Facebook member. My argument is that there should never be a requirement that I agree to a third party's ever changing terms (Facebook in this example) in order to do business with or communicate with a company, person or any other entity not owned by that third party. And if they are owned, they're not getting my business or attention. Case in point: Peterson, which makes musical instrument tuners, sent me an email in 2012 that stated, in part, "After a decade of hosting our own forum, we are sad to report that we will be closing the Peterson Tuning forum indefinitely." with instructions to find them on Facebook. Never bought another product from them again. Never will.
Soooo, so far I am neither the product nor consumer. Shhhh. I'd like to keep it that way.
(Score: 0) by Anonymous Coward on Friday November 18 2016, @02:14AM
Soooo, so far I am neither the product nor consumer.
Soooo, you're as good as dead. Unless advertising can reach you, you might as well not exist.