Facebook Inc. said it has uncovered several more flawed measurements related to how consumers interact with content, raising more questions about the metrics marketers lean on to decide whether to buy ads on the social media network.
The company publicly disclosed on Wednesday that a comprehensive internal metrics audit found that discrepancies, or "bugs," led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers' posts, the number of full video views and time spent with publishers' Instant Articles.
None of the metrics in question affect Facebook's billing, said Mark Rabkin, vice president of Facebook's core ads team.
[...] As part of its effort to assuage advertiser concerns about the soundness of its metrics, Facebook will provide viewability data from third-party metrics companies such as Moat and Integral Ad Science for display ad campaigns. Previously, this data was limited to video campaigns.
"We are doubling down on our efforts at third-party verification," said Carolyn Everson, Facebook's vice president of global marketing solutions.
Are Soylentils gratified that Facebook continues to be highly responsive to its customers? Is there a Facebook ad buy in your future? Or just an additional face-palm? Regardless of the issues, the product does seem to be selling like hotcakes.
(Score: 0) by Anonymous Coward on Friday November 18 2016, @02:14AM
Soooo, so far I am neither the product nor consumer.
Soooo, you're as good as dead. Unless advertising can reach you, you might as well not exist.