As a result of a social media campaign, last week makers of the famous geek-popular toy highly sophisticated inter-locking brick system the Lego Group has stopped giving away polybags with print copies of the Daily Mail, something it has done for years in occasional promotions.
The Daily Mail is frequently criticised for its right-wing stance and critics often claim that many of the stories are either inaccurate or utterly fabricated, as the quote below from the " Stop Funding Hate" campaign shows:
While I disagree with their political stand I can accept their right to have it. But lately their headlines have gone beyond offering a right wing opinion. Headlines that do nothing but create distrust of foreigners, blame immigrants for everything, and as of yesterday are now having a go at top judges in the U.K. for being gay while making a legal judgment.
Another article from The Independent has more background.
Lego spokesperson Roar Rude Trangbaek told The Independent: "We spend a lot of time listening to what children have to say. And when parents and grandparents take the time to let us know how they feel, we always listen just as carefully.
"[...] The agreement with The Daily Mail has finished and we have no plans to run any promotional activity with the newspaper in the foreseeable future."
Other targets of "Stop Funding Hate" include John Lewis, Waitrose, and Marks & Spencer.
Is this a case of the liberal left shouting and screaming to enforce a kind of corporate self-censorship, or simply free markets and freedom of speech working together as they should?
(Score: 0) by Anonymous Coward on Saturday November 19 2016, @04:41PM
Anyway, there again is that foolish assumption that conservative parents, or European parents who disagree with the unbathed migrant hordes overrunning their once-great nations, don't buy Legos for their kids
There again is the foolish assumption that half of lego buyers are proudly xenophobic.
Trump
Denmark makes a lot of pickled herring. I bet some of it is red.