NBCUniversal announced it is doubling its investment in BuzzFeed, pumping another $200 million into the internet media company.
"NBCUniversal made an additional $200M investment to expand the strategic partnership," the companies said in a joint release.
The deepened alliance will center heavily on extending an advertising sales relationship between BuzzFeed and NBCUniversal, which is owned by US cable colossus Comcast.
Comcast invested an initial $200 million in BuzzFeed last year.
NBCUniversal and BuzzFeed have partnered on initiatives including the 2016 Rio Olympics on Snapchat and selling advertising.
"BuzzFeed has helped us engage millennial audiences with our content and extend the reach of our clients' campaigns to new platforms," NBCUniversal president of digital experiences Maggie Suniewick said in the release.
Is NBC trying to get around the damage the American presidential election did to its reputation?
(Score: 1) by Yog-Yogguth on Thursday November 24 2016, @03:20AM
There's always RONJA [wikipedia.org] but it doesn't like the plumes from my volcano.
(Microwave dish to the rescue!)
Bite harder Ouroboros, bite! tails.boum.org/ linux USB CD secure desktop IRC *crypt tor (not endorsements (XKeyScore))