Ever wonder why iPhone users often seem to have the same personality, or why you could never understand an Android fan?
UK researchers finally developed a test that could predict what kind of cellphone a user is likely to have, and here are the conclusions:
A comparison of both Android and iPhone users revealed that iPhone users are more likely to be:
Younger
More than twice as likely to be women
More likely to see their phone as a status object
More extraverted
Less concerned about owning devices favoured by most peopleIn contrast, Android users were more likely to be:
Male
Older
More honest
More agreeable
Less likely to break rules for personal gain
Less interested in wealth and status
The full article is paywalled but an abstract is avilable.
Now if only there was a way to separate correlation and causation...
https://www.sciencedaily.com/releases/2016/11/161121144206.htm
(Score: 0) by Anonymous Coward on Thursday November 24 2016, @07:17PM
More seriously, of course you can (mostly) tell causation from mere correlation - with a more complex study design.
But these are the social sciences; scientific rigor isn't their thing. 'Correlation is not causation' is nearly always the appropriate response to a social science study, because they are typically nonsensical and haven't even been replicated yet by the time the media starts reporting on them.
There really need to be warnings on these types of articles.
(Score: 2) by tfried on Thursday November 24 2016, @08:33PM
Umm, I understand your criticism of the social science in general, but it seems strangely misplaced, when the original article never even implied causation (for all we can take from the abstract).