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http://www.bbc.com/news/technology-38076579
A leading ad exchange has blacklisted Breitbart News, which until recently was run by one of US President-elect Donald Trump's closest advisers.
AppNexus said it would no longer allow Breitbart to sell ad space via its platform, after determining that the site had broken its code on hate speech and incitement to violence.
Breitbart responded saying it "has always and continues to condemn racism and bigotry in any form".
AppNexus has not given examples.
But a spokesman said a "human audit" of Breitbart had flagged several articles that had caused it concern because of the language they had featured.
"We use a number of third-party standards to determine what is and isn't hate speech, and if we detect a pattern of speech that could incite violence or discrimination against a minority group, we determine that to be non-compliant and we simply won't serve ads against it," AppNexus's spokesman Joshua Zeitz told the BBC.
"I'm not going to put the examples out there because I'm not going to engage in a tit-for-tat on what is compliant."
(Score: 2) by looorg on Saturday November 26 2016, @03:19PM
Whatever are they going to do ... if only there was someone else that could sell ads for them. Oh right there are ... Nothing to see here.
I'm not a reader or a follower of Breitbar but I went to visit the site just so see what a news site would look like when it was free of ads, it's so uncommon these days. The adblocker plugin still managed to block out a slew of them. So clearly this stand against hate speech and written violence or whatever one should call it had more or less no effect on Breitbar as they seem to have found another ad-peddler in no time. Clearly the loser here will be AppNexus since Breitbars ad budget will just go to someone else, somehow I don't see some leftwingsite picking up the slack and buying more ads to support them for their stand against "evil".
(Score: 1, Interesting) by Anonymous Coward on Saturday November 26 2016, @03:34PM
Clearly the loser here will be AppNexus since Breitbars ad budget will just go to someone else, somehow I don't see some leftwingsite picking up the slack and buying more ads to support them for their stand against "evil".
In other words they put their principles before profit. Which is kind of the point.
(Score: 3, Informative) by ilPapa on Saturday November 26 2016, @03:52PM
Someone needs to explain how website advertising works to you.
Websites don't "buy ads".
You are still welcome on my lawn.