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The Macintosh line of personal computers will soon be 32 years old. It has a venerable past… but what kind of future does it have in a declining market?
On the surface the Mac appears to be thriving. If ‘Macintosh Inc.’ were an independent company, its $22.8B in revenue for Apple’s 2016 accounting year (which ended in September) would rank 123rd on the Fortune 500 list, not far below the likes of Time Warner, Halliburton, Northrop Grumman, and Raytheon
But there’s more to the Mac’s future than its current good numbers. After enjoying a good time in the sun, the Mac is on the same downward slope as the rest of the PC market.
[...] Instead of racing to the bottom as the market plummets, Apple appears to be taking the “high road”, in a sense: They’re taking refuge at the high end of the market by introducing new, more expensive MacBook Pros, with a visible differentiating feature, the Touch Bar. This is known, inelegantly, as milking a declining business, although you shouldn’t expect Apple to put it that way.
Apple’s recognition that the PC market is declining also explains why the company has been slow in updating its laptops and desktops. The iPhone, with $136B in revenue for 2016, is a much higher priority and gets more development resources. In a war, the top general puts more and better troops on the most important battle.
(Score: 0) by Anonymous Coward on Tuesday November 29 2016, @06:07PM
i think apple don't make anything.
they have no factories.
they however have good ideas and then let other people build it for them.
one could say that they are master lego builders but they don't make the bricks themselves.
once in a while they will push the brick manufacturers to make something smaller or
more efficient or more integrated, which mostly flies because ... APPLE(tm)!
i think the big alien spaceship will not be a apple device manufacturer but rather
a place where all other (technology) brands will go for good idea or rather
where they will go with the mock-up and then the spaceship people will make all the phonecalls
and inquires to china for prices and parts (and estimated time of build) ... like having a plan to a house and then
asking a specialist for the perfect brick, cement, sand, pipe etc.
good luck getting an appointment then : )