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posted by martyb on Saturday December 03 2016, @07:14AM   Printer-friendly
from the two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun dept.

Michael 'Jim' Delligatti, the inventor of the Big Mac, has died aged 98.

Just how he made it that far, given his fondness for the lard-laden double-decker, is anyone's guess.

Delligatti cooked up the Big Mac in 1965 when, as one of McDonalds' early franchisees, he felt the menu needed a rival for local burger bars' two-storey offerings. In 1967 he put it on the menu at his Uniontown, Pa, restaurant.

McDonalds like what it saw and took it national by 1968.

The rest is history: the Big Mac went on to become a symbol of American culture and capitalism, was accused of felling rainforests and contributed to unknown quantities of myocardial infarctions.

Messiah, or mass-murderer?


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  • (Score: 1, Insightful) by Anonymous Coward on Saturday December 03 2016, @08:00AM

    by Anonymous Coward on Saturday December 03 2016, @08:00AM (#436451)

    Big Mac is straight copy of Bob's Big Boy burger.

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  • (Score: 0) by Anonymous Coward on Saturday December 03 2016, @08:37AM

    by Anonymous Coward on Saturday December 03 2016, @08:37AM (#436461)

    Didn't you get the memo. Marketing is innovation by creating demand.

    • (Score: 1) by anubi on Saturday December 03 2016, @09:06AM

      by anubi (2828) on Saturday December 03 2016, @09:06AM (#436469) Journal

      What I thought was so clever was the concept of making the burger look bigger by filling it with yet more bun.

      Or the ones who show a picture of their burger as served in a saucer. Kinda neat to watch the surprised customer when he receives his order.

      The ones who top that are the department-store cosmetics department which puts a tiny purchase ( by volume ) into a huge bag that would be suitable for twenty pounds of groceries... then filling it out with wads of brightly colored tissue paper, so it looks like the bag is full. I guess the idea is that if you paid a couple of hundred dollars for its contents, it had better at least *look* like you got something for your money.

      --
      "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
      • (Score: 0) by Anonymous Coward on Saturday December 03 2016, @12:29PM

        by Anonymous Coward on Saturday December 03 2016, @12:29PM (#436510)

        What I thought was so clever was the concept of making the burger look bigger by filling it with yet more bun.

        Clever, yes, but not original. Dagwood sandwiches were invented in the 1930s, thirty years before the Big Mac. And how else would you expect to stabilize a tall sandwich except by adding layers of bread.