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A company set up by former Nokia employees called HMD Global has licensed the Nokia brand name from Microsoft, struck partnerships with device manufacturer Foxconn and intends to launch an Android smartphone in the early part of 2017.
The head of HMD Global, Arto Nummela, said: "Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?"
HMD Global will be looking to stir nostalgia in an effort to challenge the big and small players of the highly competitive smartphone market, dominated by Samsung and Apple, as well as Chinese brands such as Huawei.
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Nokia Smartphones to Return in 2017
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Nadia Comaneci, simple perfection.
-- '76 Olympics
(Score: 2) by frojack on Saturday December 03 2016, @07:12PM
If they were smart then they would make a significant effort to making ruggedized phones,
Except those rugged-ized phones are invariably ugly and the market for them is vanishingly small, and I rather suspect the warranty repair risk is high.
Apparently there is still a substantial dumb-phone market in Asia, India and eastern Europe.
However, since the new Nokia is said to be Android, I rather suspect they are not going the dumb phone route.
Maybe they should make a phone with no camera. It would keep a lot of embarrassing shit off the web.
I have a friend that works at a military facility where cameras are not allowed. The only way to have a cell phone on base is to fined one of the very few models built without a camera. Disabling or removing the camera is not sufficient because guard shack gate monkeys can't be relied upon to be able to tell if it is really disabled.
No, you are mistaken. I've always had this sig.
(Score: 0) by Anonymous Coward on Saturday December 03 2016, @07:45PM
They're taking over all the Nokia dumbphone models that already exist, of course, and will undoubtedly continue to update those with new models. But you're not going to cure the Nokia brand's slide into oblivion by inventing a shiny new dumbphone to go with all the current dumbphones -- Nokia at its prime was known as much or more for their Communicators, and their N-series multimedia devices, as for their high-volume dumbphones. Nokia sold out to MS, hitching their whole high-end product line to the incredible flop that was Windows Phone, and the only way to recover is to add high-end devices with some successful OS. Even this, I suspect, won't accomplish much this late, but it's the only thing that has a chance.
(Score: 1) by Ethanol-fueled on Saturday December 03 2016, @07:48PM
Is that where they keep the flying saucers?
Racist!
(Score: 2) by el_oscuro on Saturday December 03 2016, @11:38PM
No. Area 51 is a cover for the real location:
Area 52.
The reason no one has ever seen Area 52 is because it is carefully concealed by a Somebody Else's Problem field. Though, if you work in IT long enough, you can develop your own SEP, and it might be possible to detect Area 52.
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