SoylentNews is people
SoylentNews
A company set up by former Nokia employees called HMD Global has licensed the Nokia brand name from Microsoft, struck partnerships with device manufacturer Foxconn and intends to launch an Android smartphone in the early part of 2017.
The head of HMD Global, Arto Nummela, said: "Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?"
HMD Global will be looking to stir nostalgia in an effort to challenge the big and small players of the highly competitive smartphone market, dominated by Samsung and Apple, as well as Chinese brands such as Huawei.
This discussion has been archived.
No new comments can be posted.
Nokia Smartphones to Return in 2017
|
Log In/Create an Account
| Top
| 23 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
"The subspace _W inherits the other 8 properties of _V. And there aren't
even any property taxes."
-- J. MacKay, Mathematics 134b
(Score: 0) by Anonymous Coward on Saturday December 03 2016, @07:45PM
They're taking over all the Nokia dumbphone models that already exist, of course, and will undoubtedly continue to update those with new models. But you're not going to cure the Nokia brand's slide into oblivion by inventing a shiny new dumbphone to go with all the current dumbphones -- Nokia at its prime was known as much or more for their Communicators, and their N-series multimedia devices, as for their high-volume dumbphones. Nokia sold out to MS, hitching their whole high-end product line to the incredible flop that was Windows Phone, and the only way to recover is to add high-end devices with some successful OS. Even this, I suspect, won't accomplish much this late, but it's the only thing that has a chance.