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A company set up by former Nokia employees called HMD Global has licensed the Nokia brand name from Microsoft, struck partnerships with device manufacturer Foxconn and intends to launch an Android smartphone in the early part of 2017.
The head of HMD Global, Arto Nummela, said: "Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?"
HMD Global will be looking to stir nostalgia in an effort to challenge the big and small players of the highly competitive smartphone market, dominated by Samsung and Apple, as well as Chinese brands such as Huawei.
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Nokia Smartphones to Return in 2017
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(Score: 3, Insightful) by MostCynical on Saturday December 03 2016, @08:02PM
they won't be nokia phones. They wil be just another android phone from China with nostalgic branding.
People who liked Nokia phones liked the form factor, the operating system, the long battery life, and the reliability. This applied to dumb phones, flip phones, slide phones or weird slide-and-twist-keyboard phones.
They were good phones. Marketing can't bring that back.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 1, Interesting) by Anonymous Coward on Saturday December 03 2016, @09:24PM
The last few Nokia phones before the Microsoft announcement weren't true Nokia phones either. The company had already outsourced to Asia and started closing down its European factories.
Maybe in the era of Brexit, Trump, and failed FARC negotiations, national identity and pride will take precedence over the race to the bottom. If that were the case, I would expect the new Nokia to get basic shit right out of the gate, like timely security updates and OS support for more than the life-cycle of a cell phone contract.
Apple has been pretty successful with the 4" iPhone SE. I would like to see a return of the Nokia N8 with modern internals and OS.
(Score: 2) by JoeMerchant on Saturday December 03 2016, @11:34PM
I'm sincerely hoping that the Jolla crew will find their way back onboard Nokia - and make a good Linux-Android hybrid OS that actually works well on both sides (Linux apps/app development tools and the Android app collection.)
🌻🌻 [google.com]
(Score: 2) by MostCynical on Sunday December 04 2016, @12:11AM
Sad, but I suspect MS (even an arm's length involvement) won't allow "another" OS, and android without Google apps is not going to appeal to the majority of buyers (unless google play is "allowed" on a phone a hybrid OS - which is not very likely.)
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2) by JoeMerchant on Sunday December 04 2016, @04:41AM
IDK the extent of residual MS involvement... you're right, anything past about 1% "control" of the new entity is virtually guaranteed to doom it.
🌻🌻 [google.com]