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takyon writes:

Long live Rudolph:

There's good news for Rudolph and his friends—an app is helping officials reduce the number of reindeer killed in traffic accidents in Finland. Some 300,000 reindeer freely wander the wilds of Lapland in Arctic Finland. An estimated 4,000 are killed every year through road accidents, officials say, and compensation to reindeer herders can be expensive.

[...] A simple, one-button interface allows drivers to tap their smartphone screens to register any reindeer spotted near roads. Using GPS technology, it creates a 1.5-kilometer (1-mile) warning zone that lasts for an hour and warns other app users approaching the area. "If there are reindeer, (drivers) reduce speed," Ylinampa said. "When they have passed the warning place, then they can get back to the normal speed again."

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