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BK writes:

I found an interesting article on fivethirtyeight.com about fake news and how to address it. It's a long article but worth the read. This bit is near the end:

Media outlets keep trying to debunk fake news. This won't work, particularly for readers who have already decided that the traditional press is fake news — and, fair or not, partisan. Research suggests that the more partisan a topic, the more likely people who identify strongly with one side will double down on their argument even if they are presented with facts that counter it.

Maybe, instead, the media should do a better job of distinguishing real news from fake news, to regain readers' trust. Click-based advertising has left us adrift in a sea of inaccurate, sensational headlines, even at legitimate news outlets; this makes it easier for dramatic fake news headlines to survive. Aggregation has us spreading stories with no original research or corroboration, and it makes everyone look bad when outlets fall for fake bait. Over the holidays, a heartwarming story about a Santa Claus who visited a child's deathbed went viral. Three days later, the Knoxville News Sentinel, which originally published the story, retracted it, but not before it had spread to CNN, Fox, USA Today and more.

Maybe the news should stop trying so hard to entertain.

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