Stories
Slash Boxes
Comments

SoylentNews is people

posted by on Wednesday January 18 2017, @06:03PM   Printer-friendly
from the bots-trolling-bots dept.

Recently, I have been using Fullstory to view how my visitors behave on my landing page - and boy does it make a huge difference when that visitor comes from Google or Facebook ads.

Regular visitors from an email that I send out, or from a mailing list, reddit, forums, among others - actually read the content on the landing page. You can see the mouse move across the text as they read in some instances. You can see how they scroll, the breaks they take to digest. Though the clip is 3X faster than usual, below you can see how the scrolling and mouse movements make sense. [Ed. note: Clips are on source page.]

This visitor is very different - it feels like its a paid slave somewhere, or a bot that has clumsy intelligence, or a person that does not read. The mouse rarely moves, it does scroll - though mostly in one direction, and the pace is as if the visitor is not reading the content. Mobile users just scroll and scroll until the bottom and then they leave.

As a result I have stopped all my Google and Facebook campaigns and have focused on growing the service more organically via social sharing and friends. Has anyone else experienced this as well? I'd be happy to share videos or more details, but the difference is clearly noticeable. I'd be interested to see if Fullstory has any high-level analysis of this or if they can verify this behavior.

[...] I am not sure if this is true, but does anyone else experience very, very, very, different click-through and conversion rates on Google and Facebook relative to other organic means?

-- submitted from IRC


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by Desler on Wednesday January 18 2017, @06:58PM

    by Desler (880) on Wednesday January 18 2017, @06:58PM (#455610)

    As a user they are 100% useless.

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by mcgrew on Wednesday January 18 2017, @07:23PM

    by mcgrew (701) <publish@mcgrewbooks.com> on Wednesday January 18 2017, @07:23PM (#455630) Homepage Journal

    Most ads are, especially internet ads that start advertising TVs to me the day after I buy one. But I have seen ads for very useful stuff I didn't know existed. They're few and far between, but they're there.

    --
    mcgrewbooks.com mcgrew.info nooze.org
    • (Score: 0) by Anonymous Coward on Wednesday January 18 2017, @07:36PM

      by Anonymous Coward on Wednesday January 18 2017, @07:36PM (#455640)

      But what about that one little trick that lets you lose hundreds of pounds or saves you thousands in car insurance costs?

      • (Score: 3, Funny) by DannyB on Wednesday January 18 2017, @08:02PM

        by DannyB (5839) Subscriber Badge on Wednesday January 18 2017, @08:02PM (#455661) Journal

        What is the trick to lose hundreds of pounds?

        Please share!

        Can this trick be scaled to enable losing thousands of pounds? In a few days? With no changes in diet or exercise?

        Americans want to know!

        --
        People today are educated enough to repeat what they are taught but not to question what they are taught.
        • (Score: 3, Funny) by maxwell demon on Wednesday January 18 2017, @08:27PM

          by maxwell demon (1608) on Wednesday January 18 2017, @08:27PM (#455672) Journal

          What is the trick to lose hundreds of pounds?

          Please share!

          Can this trick be scaled to enable losing thousands of pounds? In a few days? With no changes in diet or exercise?

          Americans want to know!

          The trick to lose hundreds of pounds [wikipedia.org] is to gamble with them. Losing thousands isn't any harder. It generally takes less than a day and works almost every time. ;-)

          --
          The Tao of math: The numbers you can count are not the real numbers.
          • (Score: 2) by Pino P on Thursday January 19 2017, @06:17PM

            by Pino P (4721) on Thursday January 19 2017, @06:17PM (#456137) Journal

            Interesting. How easily can your technique be adapted from GBP to kilograms of body fat?

            • (Score: 2) by maxwell demon on Thursday January 19 2017, @07:42PM

              by maxwell demon (1608) on Thursday January 19 2017, @07:42PM (#456174) Journal

              Just introduce a currency named "kilogram of body fat". Then you can gamble with that.

              --
              The Tao of math: The numbers you can count are not the real numbers.
    • (Score: 2) by el_oscuro on Thursday January 19 2017, @03:11AM

      by el_oscuro (1711) on Thursday January 19 2017, @03:11AM (#455865)

      I see useful ads too - on sites that actually host their own advertisements. All of that 3rd party shit is of course blocked. But there are actually sites that contract with related companies and actually serve ads from them on their own website.

      --
      SoylentNews is Bacon! [nueskes.com]