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posted by on Wednesday January 18 2017, @06:03PM   Printer-friendly
from the bots-trolling-bots dept.

Recently, I have been using Fullstory to view how my visitors behave on my landing page - and boy does it make a huge difference when that visitor comes from Google or Facebook ads.

Regular visitors from an email that I send out, or from a mailing list, reddit, forums, among others - actually read the content on the landing page. You can see the mouse move across the text as they read in some instances. You can see how they scroll, the breaks they take to digest. Though the clip is 3X faster than usual, below you can see how the scrolling and mouse movements make sense. [Ed. note: Clips are on source page.]

This visitor is very different - it feels like its a paid slave somewhere, or a bot that has clumsy intelligence, or a person that does not read. The mouse rarely moves, it does scroll - though mostly in one direction, and the pace is as if the visitor is not reading the content. Mobile users just scroll and scroll until the bottom and then they leave.

As a result I have stopped all my Google and Facebook campaigns and have focused on growing the service more organically via social sharing and friends. Has anyone else experienced this as well? I'd be happy to share videos or more details, but the difference is clearly noticeable. I'd be interested to see if Fullstory has any high-level analysis of this or if they can verify this behavior.

[...] I am not sure if this is true, but does anyone else experience very, very, very, different click-through and conversion rates on Google and Facebook relative to other organic means?

-- submitted from IRC


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  • (Score: 3, Funny) by DannyB on Wednesday January 18 2017, @08:02PM

    by DannyB (5839) Subscriber Badge on Wednesday January 18 2017, @08:02PM (#455661) Journal

    What is the trick to lose hundreds of pounds?

    Please share!

    Can this trick be scaled to enable losing thousands of pounds? In a few days? With no changes in diet or exercise?

    Americans want to know!

    --
    To transfer files: right-click on file, pick Copy. Unplug mouse, plug mouse into other computer. Right-click, paste.
    Starting Score:    1  point
    Moderation   +1  
       Funny=1, Total=1
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    Karma-Bonus Modifier   +1  

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  • (Score: 3, Funny) by maxwell demon on Wednesday January 18 2017, @08:27PM

    by maxwell demon (1608) on Wednesday January 18 2017, @08:27PM (#455672) Journal

    What is the trick to lose hundreds of pounds?

    Please share!

    Can this trick be scaled to enable losing thousands of pounds? In a few days? With no changes in diet or exercise?

    Americans want to know!

    The trick to lose hundreds of pounds [wikipedia.org] is to gamble with them. Losing thousands isn't any harder. It generally takes less than a day and works almost every time. ;-)

    --
    The Tao of math: The numbers you can count are not the real numbers.
    • (Score: 2) by Pino P on Thursday January 19 2017, @06:17PM

      by Pino P (4721) on Thursday January 19 2017, @06:17PM (#456137) Journal

      Interesting. How easily can your technique be adapted from GBP to kilograms of body fat?

      • (Score: 2) by maxwell demon on Thursday January 19 2017, @07:42PM

        by maxwell demon (1608) on Thursday January 19 2017, @07:42PM (#456174) Journal

        Just introduce a currency named "kilogram of body fat". Then you can gamble with that.

        --
        The Tao of math: The numbers you can count are not the real numbers.