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posted by on Thursday February 09 2017, @06:02AM   Printer-friendly
from the currying-favor dept.

Cable news shows known to be seen by the President of the United States, such as MSNBC's Morning Joe and Fox News' The O'Reilly Factor, are raising their advertising rates:

The ad rates for "Morning Joe" have more than doubled post-election, according to one veteran media buyer. Trump, who reportedly watches the show most mornings, has a close relationship with "Morning Joe" host Joe Scarborough, and they talk regularly. Fox News' "The O'Reilly Factor" and other prime-time programs on Fox News have boosted their rates about 50 percent. Trump also is a frequent viewer of the network's prime-time shows.

"The president's media habits are so predictable, advertisers migrate to those areas," said one media buyer. One prominent D.C. consultant said some of his clients, including a big bank and major pharmaceutical company, were negotiating this week to buy ads on "O'Reilly" and "Morning Joe" because they knew they had a good chance of reaching the president. Trump has also been known to respond directly to what he's watching on television and tweet statistics and topics he sees on-air. Those tweets often drive news coverage during the day.

Also at The Atlantic.


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  • (Score: 3, Insightful) by Anonymous Coward on Thursday February 09 2017, @06:15AM

    by Anonymous Coward on Thursday February 09 2017, @06:15AM (#464892)

    Trump is going to find out that cuddling up to wallstreet and giving the atf free reign will not go over will with those people that still remember the murders at waco and crazy though those people where 25 children burned to death because the fbi could not be humans but had to be what all of the LEO's are now militarized violent murderers

    standing with them is likely to get him overthrown, which is probably the very best outcome the world can hope for.

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  • (Score: 1, Informative) by Anonymous Coward on Thursday February 09 2017, @12:31PM

    by Anonymous Coward on Thursday February 09 2017, @12:31PM (#464963)

    standing with them is likely to get him overthrown, which is probably the very best outcome the world can hope for.

    Haha. Not a chance.

    Now that one of their guys is running the government, they know that the white christian identity movement has nothing to fear.

    The jackboots are only going to stand on the throats of minorities. That's trump's promise to all, a promise he plans to keep. [reuters.com]

    • (Score: 1) by moondoctor on Thursday February 09 2017, @01:13PM

      by moondoctor (2963) on Thursday February 09 2017, @01:13PM (#464977)

      I'm on your side, but damn dude. Ease up on the hyperbole. You sound like a Trumpian.

    • (Score: 0) by Anonymous Coward on Thursday February 09 2017, @02:39PM

      by Anonymous Coward on Thursday February 09 2017, @02:39PM (#465002)
      • (Score: 1) by Scruffy Beard 2 on Friday February 10 2017, @12:55AM

        by Scruffy Beard 2 (6030) on Friday February 10 2017, @12:55AM (#465334)

        I have been told the Canadian immigration process takes something like 4 years.

        • (Score: 2) by dry on Friday February 10 2017, @01:39AM

          by dry (223) on Friday February 10 2017, @01:39AM (#465348) Journal

          I believe that for tech workers, there is a fast track under NAFTA. For how long...

    • (Score: 1) by Ethanol-fueled on Friday February 10 2017, @12:56AM

      by Ethanol-fueled (2792) on Friday February 10 2017, @12:56AM (#465335) Homepage

      Good, it's about time. Somebody's gotta clean up the vermin the Democrats allowed to spawn.