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Cable news shows known to be seen by the President of the United States, such as MSNBC's Morning Joe and Fox News' The O'Reilly Factor, are raising their advertising rates:
The ad rates for "Morning Joe" have more than doubled post-election, according to one veteran media buyer. Trump, who reportedly watches the show most mornings, has a close relationship with "Morning Joe" host Joe Scarborough, and they talk regularly. Fox News' "The O'Reilly Factor" and other prime-time programs on Fox News have boosted their rates about 50 percent. Trump also is a frequent viewer of the network's prime-time shows.
"The president's media habits are so predictable, advertisers migrate to those areas," said one media buyer. One prominent D.C. consultant said some of his clients, including a big bank and major pharmaceutical company, were negotiating this week to buy ads on "O'Reilly" and "Morning Joe" because they knew they had a good chance of reaching the president. Trump has also been known to respond directly to what he's watching on television and tweet statistics and topics he sees on-air. Those tweets often drive news coverage during the day.
Also at The Atlantic.
(Score: 3, Insightful) by Anonymous Coward on Thursday February 09 2017, @07:43AM
Again you assume they *care* about money. To them it is a tool. To them a meal at the most posh expensive 5 star restaurant in NY is equivalent to that dive place in San Diego that has amazing tacos for 2 for 5 bucks. They may even get in a jet to go get the tacos. Money is meaningless. Power and image is.
They have so much it does not matter if they lose 200 million. That is how 'stupid' rich they are. They literally do not care about it. They have 20 other items in the pipe so if one fails who cares the others cover it. Without risk there is no reward. They can then brag to their other millionaires how they own a 'dot com'.
Take what started this whole conversation. Trump. He has hundreds of businesses. Why not just one that has tons of interests. He is minimizing his risk and can have dozens of failures and the rest of his empire goes on without all of his employees being out of work. He is actually one of the better ones with as few failures as he has. Some of them are real doozies though. Shit happens. They all do it. What if I told you Bill Gates is one of the largest oil haulers in the world and not one of the biggest tech people around? He is diversifying his portfolio away from MS. He has for years. He has several very good people doing that. Making sure the money is invested in things. If some fail that is OK. Its only money. You literally get to a point where it is just a tool. They see it as a weapon for power and image. However, you need to at a minimum maintain. You do that by investing in dozens of long shots. It only takes one for you to cover the bets of all the others. This is not penny stocks. These are investment groups you and I will never even hear about much less be a part of. They do not keep their money in big scrooge mcduck vault to swim around in. They invest it. They use it as a tool to either create change or at least maintain their immense wealth.
It is when they stray away from business and try for social/political issues that is when things can go spectacularly bad (or good). Take for example a recent example '84 lumber'. With that cool 15 million (which was nothing to them) they managed to piss off both sides and probably crash out their cash cow. They were not thinking that a small investment can spread into other things. Look to them to sell off before it gets too bad and rescue what they have. Then at that point if they have an investment broker worth a damn (and I bet they do) they will invest in several other businesses.
(Score: 2) by arslan on Friday February 10 2017, @01:43AM
yea.. this just reminds me of a rich billionaire dude I used to work for in Asia, who skimmed off his political contacts to get national contracts.. I remember once he craved for Bangladeshi Briyani and put one of his PA on a flight to Bangladesh to buy a meal for him.. different universe than those of us in the rat race..