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Cable news shows known to be seen by the President of the United States, such as MSNBC's Morning Joe and Fox News' The O'Reilly Factor, are raising their advertising rates:
The ad rates for "Morning Joe" have more than doubled post-election, according to one veteran media buyer. Trump, who reportedly watches the show most mornings, has a close relationship with "Morning Joe" host Joe Scarborough, and they talk regularly. Fox News' "The O'Reilly Factor" and other prime-time programs on Fox News have boosted their rates about 50 percent. Trump also is a frequent viewer of the network's prime-time shows.
"The president's media habits are so predictable, advertisers migrate to those areas," said one media buyer. One prominent D.C. consultant said some of his clients, including a big bank and major pharmaceutical company, were negotiating this week to buy ads on "O'Reilly" and "Morning Joe" because they knew they had a good chance of reaching the president. Trump has also been known to respond directly to what he's watching on television and tweet statistics and topics he sees on-air. Those tweets often drive news coverage during the day.
Also at The Atlantic.
(Score: 1, Insightful) by aristarchus on Thursday February 09 2017, @09:23AM
There are plenty of people making fun of democrats all over the world.
Really? Actual, sane, serious people? Or batshit crazy right wing nutjob peter thiel humping reprobates? Your false equivalence is noted, and rejected for lack of evidence, and this means that you, AC, are a moron. Class A, doubledown dirty, dumb as a bag of hammers, Trump voting, "support our troops" stupid. That is quite an achievement! No one can be that stupid without really working at it! Congratulations on your hard work to go rouge and make America Grate Agon. Every Second Counts. eu http://everysecondcounts.eu/ [everysecondcounts.eu]