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posted by on Thursday February 09 2017, @04:44PM   Printer-friendly
from the death-of-curved-tvs dept.

Back in 2010 Sony Australia's Paul Colley forecasted that a large percentage of Australian viewers would have 3-D televisions by 2014.

In the same year, industry pundits such as Simon Murray predicted that sales of 3-D TVs were set to increase in the years to come.

But others were heralding the death of 3-D TVs and this year the remaining major manufacturers, LG and Sony, have said they will no longer produce 3-D-capable televisions.

So despite all the repeated push and positive predictions, what went wrong with 3-D TV?

Tim Alessi, LG's director of new product development, acknowledged this year that:

[...] 3-D capability was never really universally embraced in the industry for home use, and it's just not a key buying factor when selecting a new TV.

Sales of 3-D TVs have been in decline for several years, according to data from analysts NPD. In 2013, 3-D TVs accounted for 23% of TV purchases in the United States, but this dropped to just 8% in 2016.

Is 3-D TV dead, or will it rise again?


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  • (Score: 2) by takyon on Thursday February 09 2017, @05:52PM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Thursday February 09 2017, @05:52PM (#465122) Journal
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  • (Score: 2) by AndyTheAbsurd on Thursday February 09 2017, @06:01PM

    by AndyTheAbsurd (3958) on Thursday February 09 2017, @06:01PM (#465126) Journal

    They were trying to push 3D TVs for a long time, for the same reason: They expect people to want to upgrade because an upgrade is available. But the fact of the matter is that if you're feeding an HD panel with an HD signal (likely over HDMI, but you can do it over component cables as well), curved doesn't seem to offer a better experience. 4K, HDR, and 8K all offer some advantage but beyond 4K, I'm not sure it's enough of one to drive lots of upgrades; so sales of those may be "replace HDTVs as they die" rather than the fundamentals shifts that we saw with VHS->DVD and SDTV->HDTV where everyone started upgrading once the prices got down to where they were reasonable.

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