Despite the introduction of advertising, live video streaming, and the visibility of high-profile users like the President of the United States, Twitter remains unprofitable:
For all the buzz the San Francisco company has created as the preferred platform for U.S. President Donald Trump and other high-profile figures, Twitter has lost more than $1.5 billion cumulatively since it went public in late 2013.
The company has almost $1 billion in cash on hand, and the losses are due in part to employee stock compensation, a non-cash expense. That is little comfort, though, for shareholders who end up footing the bill for those costs in the form of dilution.
Further, the company said it was revisiting core advertising strategies, suggesting a quick turnaround on revenue was not likely. Fourth-quarter revenue of $717 million was well short of analysts' expectations.
(Score: 1, Informative) by Anonymous Coward on Saturday February 11 2017, @07:37AM
Yep - and as usual the only solution will be moar adverts, moar javascript, moar whizz-bang.
(Score: 0) by Anonymous Coward on Saturday February 11 2017, @08:12AM
Twitter could make a lot of money if only they started carrying adverts.
(Score: 2) by EvilSS on Monday February 13 2017, @02:43PM
Twitter could make a lot of money if only they started carrying adverts.
Well since they already do carry adverts, I'm going to have to say you are wrong about that.