SoylentNews is people
SoylentNews
Snap Inc., the maker of the Snapchat messaging app, has valued itself at between $19.5 to $22.3 billion. If that seems outrageous, note that it's actually less than previously expected:
The company, which filed for an initial public offering earlier this month, was widely expected to be valued at between $20 billion and $25 billion. However it said on Thursday it was targeting a valuation between $19.5 billion and $22.3 billion, ahead of an investor roadshow due to start on Monday in London.
The lower valuation range reflected initial investor feedback, as well as Snap's aim to ensure there is sufficient demand for shares of the company that it trades up on its first day in public market.
Investors have been poring over the filing for Snap's upcoming IPO to assess whether the still-unprofitable company will be the next Facebook Inc, which has figured out how to make money from its social media platform, or if it will be more like Twitter Inc, which is struggling to achieve the same goal.
You want to be a Facebook, not a Twitter.
Previously: Goodbye Snapchat, Hello Snap Inc
The Company Formerly Known as Snapchat may be Worth $25 Billion
Lawsuit Against Snapchat Dismissed
(Score: 3, Insightful) by drussell on Friday February 17 2017, @06:09AM
Really the only possible money making strategy for these kinds of things is plastering stuff with ads.
Are there really enough advertising dollars to squander on garbage like this to be sustainable at these kind of expected values and returns? I suspect not.
(Score: 0) by Anonymous Coward on Friday February 17 2017, @08:46AM
1. Selling user habits.
2. Monitoring individuals.
3. ???
4. Profit.
(Score: 2) by tibman on Friday February 17 2017, @03:47PM
Monitoring sounds right. Required permissions were a stupid long list of every phone capability. Installed the app and my phone went hot and stayed hot for ten minutes with the app "idling". Nope. Looks fun though, tbh.
SN won't survive on lurkers alone. Write comments.