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Plain Packets Help Smokers Quit by Killing Brand Identities

posted by mrpg on Monday February 27 2017, @07:12AM   Printer-friendly
from the smoking-is-bad dept.

charon writes:

The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.

The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.

Australia was the first nation to introduce such legislation in December 2012. Since then, all cigarettes have been sold in plain olive packets with standard fonts and graphic health warnings.

The primary goal was to make cigarettes less appealing so that people would not take up smoking in the first place. But an added bonus has been the number of existing smokers who have ditched the habit.

Between 2010 and 2013, the proportion of daily smokers in Australia dropped from 15.1 to 12.8 per cent – a record decline. The number of calls to quit helplines also increased by 78 per cent after the policy change.

Hugh Webb, et al. Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging, Addictive Behaviors Reports, DOI: 10.1016/j.abrep.2017.02.003

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  • (Score: 4, Funny) by c0lo on Monday February 27 2017, @07:50AM (2 children)

    by c0lo (156) Subscriber Badge on Monday February 27 2017, @07:50AM (#472153) Journal

    Confused.
    I'm a smoker, in Australia and I didn't quit, in spite of would-be-horrendous plain packaging.
    This makes me a dumb-fuck or not?

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    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
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  • (Score: 3, Insightful) by Anonymous Coward on Monday February 27 2017, @08:46AM (1 child)

    by Anonymous Coward on Monday February 27 2017, @08:46AM (#472171)
    If your health is not that badly affected and you're enjoying it then you're not a dumb fuck.

    If you're not addicted but your health is badly affected and/or you're not actually enjoying it then you're a dumb fuck.

    If you're addicted and your health is badly affected and/or you're not actually enjoying it, then you're fucked.

    If you were warned about this before you got yourself addicted and got fucked then you're a fucked dumb fuck.

    • (Score: 2) by c0lo on Monday February 27 2017, @09:41AM

      by c0lo (156) Subscriber Badge on Monday February 27 2017, @09:41AM (#472191) Journal

      Cool. A bit incomplete (the case of "addicted, enjoying it and badly affected" is missing) but seems correct.

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      https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford