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Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunk
[...] The shift was attributed to the explosion in adult colouring books, as well as a year of high-profile fiction releases, including The Girl on the Train by Paula Hawkins and Go Set a Watchman by Harper Lee. "Readers take a pleasure in a physical book that does not translate well on to digital," the Publishers Association report read.
But Nielsen's survey of 2016 attributed the increase in print sales to children's fiction and to younger generations preferring physical books to e-readers. A 2013 survey by the youth research agency Voxburner found that 62% of 16- to 24-year-olds preferred print books to ebooks. The most popular reason given was: "I like to hold the product." While Nielsen found that 50% of all fiction sales were in ebook format, only 4% of children's fiction was digital.
Steve Bohme, research director at Nielsen Book Research UK, who presented the data on Monday ahead of this year's London book fair, said young people were using books as a break from their devices or social media. "We are seeing that books are a respite, particularly for young people who are so busy digitally," he said.
(Score: 1, Touché) by Anonymous Coward on Thursday March 16 2017, @08:47AM
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